Motortonics UK

For more than 45 years, Motortronics UK Ltd (formerly Fairford Electronics Ltd) has been a leading innovator in the industrial automation industry, with extensive expertise in the design and manufacture of semiconductor Soft Starters. Its Soft Starters are designed for use with AC induction motors and are widely utilised across a variety of sectors, including Cooling and Refrigeration, Food and Beverage, Heating, Panel Building, Quarry & Mining, Manufacturing, and Water. These solutions enable improved energy efficiency and enhanced motor control, helping customers achieve reliable and cost-effective performance. A key feature of many Motortronics products is Energy Optimisation, a capability increasingly sought after by customers focused on energy savings and sustainability. This is achieved through the company’s proprietary Intelligent Energy Recovery System, which combines the Motortronics Energy Optimising Algorithm with internal bypass relays. The system provides a proven method of reducing energy consumption, lowering costs, and optimising motor performance.